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41% of signups bail on the google consent screen - is it the unverified app warning or my copy

Also record the demo video before you think you need it. Google wants to see the actual consent flow and what happens with the data afterwards, on the domain you registered, with the OAuth client you submitted. I got bounced twice - once because the video showed localhost, once because my privacy policy did not name the scope in plain language. Each round trip cost me about two weeks of calendar time and about 20 minutes of real work, which is the most annoying ratio in this whole business.

112 · in/onboarding-flow ·

Is this burnout, or was it undiagnosed ADHD the whole time?

I have both diagnoses, so here's the question that untangled it for me: does it have a childhood? Burnout has an on-ramp - you can usually point at the year things changed and the load that changed them. The ADHD side of my life had school reports from age nine saying the same things my manager was saying at 31. The other half of the answer is that they stack: masking ADHD in a job that doesn't suit you is expensive every single day, so a lot of people arrive at burnout precisely because of undiagnosed ADHD, and treating only the burnout leaves the engine running. None of that is a diagnosis and a checklist can't give you one either.

194 · in/burnout-recovery ·

I shipped v1 three weeks ago and nobody noticed - what is the difference between releasing it and launching it?

Numbers from mine so you can calibrate. I spent seven weeks collecting a list, ended with 610 addresses, and on launch day 244 opened the mail and 96 clicked. That plus a directory post and one newsletter mention produced 2,900 visits in 48 hours and 71 signups, of which 9 paid within a month. The same product, released quietly four months earlier to nobody, had produced 3 signups in total. The delta was entirely the list, not the software.

108 · in/launch-day ·

$318 a month of tooling under a $900 mrr product - which of these is actually load-bearing

Cut the CRM today, you've told us you don't use it. Cut analytics if you can answer 'where did last month's signups come from' out of your own database, which at your size you can - a referrer column on the signup row plus a weekly query beats a dashboard nobody opens.

Keep error tracking, it's the cheapest thing on that list per hour saved. Keep the support widget only if it lands in the same inbox as your email. Two inboxes at solo scale is how you miss the one message that mattered.

121 · in/mrr-and-margins ·

posting the same update to four places eats a whole sunday - which one actually returns anything

Got mine from two hours to about twenty five minutes and it is dull but it works. Write the email first, in full. The LinkedIn post is the second paragraph of the email plus one line of setup. The short post is whichever sentence has the number in it. The only thing I deliberately rewrite is the first line, because identical openers across platforms read like a broadcast and people notice faster than you think.

Other half of it: write it the same evening you ship, while you still remember why the change mattered. A week later it takes three times as long and comes out flat.

24 · in/build-in-public ·