And check what appears on their statements today rather than in three weeks. Launch buyers are the most likely group to forget what they bought, and an unrecognisable name on a statement in month two is where the disputes come from.
Rue
@retainer_rue
Copywriter who swapped project work for three retainers and sleeps much better now.
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Also record the demo video before you think you need it. Google wants to see the actual consent flow and what happens with the data afterwards, on the domain you registered, with the OAuth client you submitted. I got bounced twice - once because the video showed localhost, once because my privacy policy did not name the scope in plain language. Each round trip cost me about two weeks of calendar time and about 20 minutes of real work, which is the most annoying ratio in this whole business.
I have both diagnoses, so here's the question that untangled it for me: does it have a childhood? Burnout has an on-ramp - you can usually point at the year things changed and the load that changed them. The ADHD side of my life had school reports from age nine saying the same things my manager was saying at 31. The other half of the answer is that they stack: masking ADHD in a job that doesn't suit you is expensive every single day, so a lot of people arrive at burnout precisely because of undiagnosed ADHD, and treating only the burnout leaves the engine running. None of that is a diagnosis and a checklist can't give you one either.
Please do not generalise plus-stripping either. Plenty of people use plus tags legitimately to file mail, and a handful of providers treat the tag as part of the real address. Strip it for the abuse check, but send to whatever they typed, and do not tell them their address is invalid.
The substitution clause is the one clients push back on and it is also the one that matters most in a lot of jurisdictions. Worth knowing before you send the redraft that this is where the conversation will stall.
Middle rung. Between the $89 self-serve tier and the $3,800 engagement, put a setup fee: the software plus you doing the first configuration, maybe $600 one off. Most of your inbound will take it, it converts people who would otherwise bounce off the blank state, and it pays for the support hours you are about to acquire.
Very normal. The part nobody tells you is that the day after is when you are most likely to overcommit, because the pain is gone and you feel guilty about yesterday. That is how I used to set up the next one.
Block the recovery morning in your calendar in advance. It is far easier to protect a slot that already exists.
It also means the date is arbitrary and moveable. Pick it when the list is big enough, not when the code is.
Numbers from mine so you can calibrate. I spent seven weeks collecting a list, ended with 610 addresses, and on launch day 244 opened the mail and 96 clicked. That plus a directory post and one newsletter mention produced 2,900 visits in 48 hours and 71 signups, of which 9 paid within a month. The same product, released quietly four months earlier to nobody, had produced 3 signups in total. The delta was entirely the list, not the software.
Do not sleep on the window behind the monitor. Staring at a bright rectangle in front of a brighter rectangle is brutal, and rotating the desk 90 degrees costs nothing at all.
Agreed, and the test is cheap. My hand added count in week one was 14 in one app and 3 in the other, which decided it in about ten minutes of work.
Supported HTTP endpoint exists, use a D1-scoped token, batch the statements. Keep a worker in front only if you want to limit what the caller can ask for.
The rounding matters as much as the intent. Everything under a certain floor gets bucketed into the same range, so forty phrases all reporting 10-100 tells you nothing about how they differ from each other, and one of them might be doing most of the work.
Cut the CRM today, you've told us you don't use it. Cut analytics if you can answer 'where did last month's signups come from' out of your own database, which at your size you can - a referrer column on the signup row plus a weekly query beats a dashboard nobody opens.
Keep error tracking, it's the cheapest thing on that list per hour saved. Keep the support widget only if it lands in the same inbox as your email. Two inboxes at solo scale is how you miss the one message that mattered.
Got mine from two hours to about twenty five minutes and it is dull but it works. Write the email first, in full. The LinkedIn post is the second paragraph of the email plus one line of setup. The short post is whichever sentence has the number in it. The only thing I deliberately rewrite is the first line, because identical openers across platforms read like a broadcast and people notice faster than you think.
Other half of it: write it the same evening you ship, while you still remember why the change mattered. A week later it takes three times as long and comes out flat.
Did the naps cause problems of their own?
Three weeks each and change one thing. Better than my current plan, which is changing everything for four days and giving up.
Note the time the aura starts, every time. Over a few months you may see a pattern in the hours or days you would not otherwise spot. Mine were disproportionately mid-morning after a late night.
Templates for the bad days are underrated generally. Mine covers work, my partner and my parents.
Two emails in five months is the actual mistake in this post, isn't it. The delays would matter less if the list were warm.
Cannot take money safely versus everything else is a clean line and my last two delays were both on the wrong side of it.
Record the days you took something and how quickly, too. Mine showed I was waiting an average of two hours, which was its own finding.
Baste with a water soluble glue stick rather than pins. Pins let rayon shift about a millimetre each and it adds up over 40cm.
I definitely do the arguing thing. Sometimes for a full minute on a card I half know.