Launch directories are treated as a feedback channel as well as a traffic channel, so I checked what feedback actually arrives. Went through 47 launches properly, reading every review. Five of the 47 had a single…
Launching in three weeks. The default seems to be a launch discount, often fifty percent, sometimes a lifetime deal. I can see the argument: it creates urgency, it rewards early people, it gets the first customers who…
Launch email went out this morning. I had 2,400 confirmed addresses in a table and a script that basically did . Roughly the first 600 went out, then everything after that came back and the script exited. So now some…
First iOS app, solo. I picked a launch date, told a small list, then submitted expecting the usual few days of waiting. It came back approved in about fourteen hours and now sits there approved and unreleased, which…
Launched a one off tool on Tuesday, 62 sales at 29 over two days, about 1,900 collected. Payment account is five weeks old and had processed exactly one test charge before this. This morning the balance is all sitting…
Scheduled it wrong. My launch went live around 9am Pacific instead of just after midnight, which means I've lost eight or nine hours of the ranking window. Currently sitting mid page. For people who've done this more…
Launching in about three weeks and I have been quietly dreading the all nighter. Everything I read says the first hours decide the day and the day starts at 12:01am Pacific. I am in central Europe. I have a day job on…
12:01 PT lands at 9am for me, which is fine. What I am trying to work out is whether the first hours genuinely matter enough to clear my whole day, or whether I schedule it, do normal work, and show up around noon…
Node app and Postgres on the same $6 instance, nginx in front, no cache headers on anything. Sat around 3 req/s normally. Post went up, traffic climbed, and at roughly 40 req/s the box pegged, nginx started returning…
First launch I have ever done. Day zero was 4,100 uniques and it felt incredible. Day four was 210. It has been sitting between 165 and 190 for a fortnight since, with one small bump. I knew there would be a drop, I did…
The product is live, billing works, six people use it, five of whom I know. I put up a post, told two group chats, got about 40 visits, and that was apparently the whole event. I keep reading about launches as if they…
Pulled about 400 contacts out of a public directory in my niche, wrote one template with a merge field for company name, and ran it over eight days with four follow ups. Two replies, one of them telling me to stop. The…
Solo, one Next app, one Postgres, launching a paid tier in three weeks. I want to be able to turn a broken feature off without a redeploy and to let a handful of early accounts see the new billing flow before everyone…
Developer tool, 40 signups so far, essentially no distribution. I have $500 set aside and one free weekend before I go back to contract work. Option A is grinding through a list of 25 launch directories and aggregators.…
Planning a launch and every guide contradicts the last one. What I have confirmed is that the daily cycle resets at 12:01am Pacific and a launch runs until 11:59pm Pacific, so the whole thing is one 24 hour window with…
May became June because onboarding was rough, June became July because of a billing edge case that affects maybe one customer in fifty, and now I am eyeing August because I do not like the logo. There are 300 people on…
Two candidates for the hero line. One names the category outright, the other leads with the problem in the user's words. Current landing page converts at about 4% to signup. I expect roughly 900 visits across launch…