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keyword tool shows 10-100 searches a month for every phrase in my niche - dead market or bad tool

Mild pushback on the optimism here. Low search volume genuinely does mean something, it just does not mean no demand - it means you cannot rely on search as your first channel.

That is a real constraint and it changes what you build and how you fund it. If nobody is searching, you have to go and find people, one at a time, which is slower, requires a different temperament, and means your first year looks like sales rather than marketing. Plenty of good businesses live there. Just do not walk in expecting a page to rank and the users to arrive, because it will take much longer than you think and you will conclude the product is wrong when the channel was.

179 · in/before-you-code ·

a third of signups are from places where $29 is a lot: is regional pricing worth the leakage

Politely, no. Not at your size.

Regional pricing is an optimisation for a company with a pricing person and a billing team. What it costs a solo maker is a permanent second price list to reason about every time you change anything, plus a support surface, plus the risk of the awkward public conversation about which countries you decided are poor.

The same problem has a simpler answer: ship a genuinely cheaper plan with less in it, available to everybody, and let annual billing carry the rest of the discount. Nobody feels judged by a smaller plan.

69 · in/pricing-tiers ·