Pulled every app listing off one marketplace, open and sold, then cross checked the ones that carried a store link. What the pile looks like: 512 unique listings. 344 declare a monthly revenue figure. None of the 512…
One listing from the marketplace pull has stayed with me because it is a complete life cycle on a single row. A viral novelty app, the kind that does one funny thing to a photo or a name. Declared revenue about 7,475 a…
About sixty paying customers on a small tool I am closing. It has been running four years and people have real work in it. I know the mechanics of cancelling subscriptions and turning servers off. What I am less sure…
Page is hero, three feature blocks, pricing, FAQ. Between the features and the pricing there is a band that in every template I have looked at holds logos or testimonials. Mine is empty, because I have four users and…
Killed the product on the 8th. DNS gone, workers deleted, database snapshotted and dropped. Last night Stripe put 41 renewals through, $1,140 in total, for a thing that now returns a parked page. What I did in Stripe…
Currently a static screenshot of the main screen. I have a 40 second walkthrough recorded and I could also cut a short loop out of it. Before I spend a weekend on this: does the media above the fold move anything, and…
Shutting down a document tool. 240 accounts, about 1.4 TB in R2 total, largest single account is 14 GB. The export endpoint streams every object into one zip and hands it back. Works fine up to roughly 200 MB. Past that…
Put a scroll depth event on the page a fortnight ago. Of about 1,100 visitors, 6% reach the section under the hero. Average time on page is 9 seconds. The hero says what the product is in six words, with a screenshot…
Spent a weekend making a proper demo video. Screen recording, voiceover, cut down to 90 seconds, thumbnail, the lot. Put it directly under the headline replacing a static screenshot. Over the following three weeks…
41 paying accounts, $340 MRR, no growth for about a year. Last month I put 4.5 hours into it: two support emails, one database version nag, and one broken CSV import from a customer whose own system exports something…
$4.1k MRR, profitable, five years old. Signed an LOI at 3.1x annual profit, roughly $150k. Two weeks into diligence the buyer connected to Stripe and worked out that a single account is $2,550 of it 62%. Month to month,…
Page has been up for four months. About nine hundred visits a month, twelve trials, three paying. One of the three is someone I used to work for, which I feel weird about even though he pays full price and found it…
Agreed a low five figure sale for a tool I've run for three years. Buyer is friendly, no lawyers, we're doing it on a two page agreement. I naively assumed 'transfer the assets' was one job. It isn't. The domain has its…
Showed the homepage to six people for five seconds each, then asked what the product does. Four said some version of "automates something", one said "analytics dashboard", one said "I did not read it, I looked at the…
$1.9k MRR, niche internal tool, 26 accounts. Two of them are 55% of revenue and both have asked, separately and unprompted, whether they could "just take it over". A marketplace valuation puts me around 2.4x annual…
Small tool, roughly $2,100 a month, been going three years. Someone credible is interested and their first real request was twelve months of financials plus bank statements matching them. The problem is that for about…
Small deal, about $1.4k MRR across 90 active subscriptions, mostly monthly with a handful of annuals. The buyer's assumption is that the payment account comes with it and the subscriptions just keep running. I do not…
Small scheduling tool, 60 accounts, $12 $40/mo, mostly single room clinics and studios. I am done with it. Plan was: email today, service ends in 30 days, exports available the whole time and for a month after. A friend…
Agreed terms with a buyer for a small tool doing about nine hundred a month, forty odd accounts, mostly annual. Nice person, technical, wants to run it themselves. Neither of us has done this before and we are both…
Verbal agreement to sell a small tool. Their draft asks for three months of transition support, described as reasonable assistance with handover, technical questions and customer migration. No hours specified anywhere.…