This is the cleanest natural experiment I found while reading review piles, because it is one product type sold under two models on two platforms. Catalogue products, the kind where the thing you are buying is a…
A company that would be my biggest customer so far has come back asking for twenty percent off the annual price. Nothing else about the deal is unusual. My instinct is to say yes because I want the customer and twenty…
I sell three tiers. The intention is that most people pick the middle one, and I have been advised to add a fourth, much more expensive tier specifically so that the tier I want people to choose looks moderate by…
Plan A is $49/mo, plan B is $19/mo. Someone opens the billing portal on day 3 of the cycle, switches to B, and Stripe hands them a proration credit for the unused A time. That credit parks on their customer balance and…
I bill $0.02 per completed task. My app writes a row to for each one and also posts a meter event to Stripe. For last month my table says 1,204,880 tasks. The meter summary says 1,133,090. That is 71,790 tasks, roughly…
Solo, B2B ish tool, about 40 signups a month from search and one newsletter. I do not do demos and I do not want to start. Right now it is free with a paid upgrade nobody clicks. I am rewriting the whole signup flow…
Self serve tiers on the site are $12 and $29. One company signed for $400 a month after two calls, mostly because they wanted a shared workspace and someone to answer the phone. Now I do not know what to put on the…
On prem tool sold to internal IT teams. Some customers run it against three enormous hosts, some against thirty small VMs, and I currently charge a flat per instance fee which means the three host customers pay the same…
Small B2B tool, 11 accounts on annual. Raised the annual price from $180 to $240 and emailed everyone 21 days before their renewal date. Four did not renew. Two of the four replied and both said some version of "we…
Launched at 12 a month, raised to 19 six months ago for new signups only. The first 40 customers stayed on 12 and about 30 of them are still active. Financially it is fine. Operationally it is a mess. There are two…
Three weeks ago I added a top tier at $99 that includes a few things I haven't finished building. Zero purchases, as expected. What I didn't expect: the $29 plan went from roughly 9% of signups to 15%. Same traffic…
22 active subscriptions at $19, all from the first year. New price will be $39 and I am confident about it for new customers. What I cannot decide is the existing cohort. Grandfather them permanently, grandfather with…
Flat $12 per seat. One account has 8 seats, which is $96/month, and last month they ran 41,000 tasks. My variable cost is about $0.01 a task, so that account cost me $410 and paid me $96. Meanwhile the median account…
Spent three months building a reporting module. 140 customers at 29 a month, mostly small teams. The two options in front of me are a 10 add on that existing customers can buy, or folding it in, keeping everyone where…
First product I have ever charged for. I keep reading that the free tier should be generous and also that it should be limited and both sound like advice. What I actually want to know is how people decide the number. Do…
Three tiers at 19, 49 and 99, solo B2B tool, and about 90 percent of customers sit on the middle one. The top tier currently has two features I built because a prospect asked and nobody has ever bought it. I cannot work…
Flat $24 a month, one price worldwide. Looking at the last 400 signups, about 33% come from India, Brazil, Indonesia and the Philippines, and their trial to paid rate is roughly a quarter of what I see from the US and…
Roughly a third of my signups come from countries where my price is genuinely heavy relative to local income, and their trial to paid rate is about a quarter of everyone else's. The emails I get are polite and specific:…