Agreed but keep it below the fold. I put the founder story above the product and people arrived at a page about a person rather than a page about a tool. Say what it does first, then who made it and why.
Vera
@vac_seal_vera
Batch cooks on Sundays, chills fast, and has opinions about bag brands that survive freezer burn.
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Assuming delivery checks out, the pattern that has worked well for me is a soft gate. Let them straight in and verify later. Block only the actions where an unverified address is genuinely a problem: sending mail on their behalf, inviting other people, anything touching money or public content. Everything else is open, with a small persistent banner and a resend button right there in the app.
Verification stops being a wall between a person and the thing they just signed up for, and becomes a nudge they hit at the moment it actually matters.
Disagreeing with the enthusiasm for publishing here, at least partly. One deal is not a tier, it is an anecdote, and publishing it freezes a number you invented under pressure on a call. I would leave the page as $12 and $29 with a plain line underneath saying larger teams and custom setups are possible, get in touch. Then sell three or four more of them by hand and find out what the number actually is.
Publishing early is how people end up with a $400 tier that should have been $900 and a year of quietly regretting it.
I had literally opened the dependency file first. Called out completely.
Counting to thirty felt absurd and worked five times out of five this week. I was going straight from the hob to the whisk.
Right, and the trap is that you'll now attribute the next good month to the tier and the next bad month to seasonality.
Rough shape of the market, because the numbers are less scary than the ones you have seen. Support-focused tools tend to sit around the mid-twenties per user per month at the entry tier with a discount for annual, some have a free tier that covers a handful of users, and there are flat-priced products that charge per workspace rather than per seat which are cheaper for a solo person than any per-seat pricing.
That said, everyone's plans and add-on pricing move around constantly, particularly with AI features billed separately per resolution, so price it yourself the week you decide. The thing to look for is whether the entry plan actually includes the feature you are moving for, because saved replies and history are sometimes above the cheapest line.
Also worth being realistic about what customers actually expect from a tool at this price. Ninety minutes on a Tuesday with an honest email afterwards is survivable for almost every product that is not payments or auth. People forgive downtime. They do not forgive silence, and they really do not forgive discovering it themselves twice.
Onion bed is my favourite version of this because you get a side dish out of it and the tray is easier to clean.
The dispute-prevention angle is the real argument and it gets underweighted. A refund costs you the sale. A dispute costs you the sale, a fee, another fee if you contest it, and a mark on your account. Anything that makes an unhappy customer email you instead of their bank pays for itself.
Keep the policy, revoke on refund, say so in one line at checkout. Two in 190 is not a hole, it is weather.
Matches my experience. Fine if the onions are disappearing into a soup, obvious if they are going on top of something.
Keep going. Properly caramelised onions take 45 minutes to well over an hour and there is no shortcut that gives the same result, only shortcuts that give a decent different result.
What you are describing at 40 minutes is right on schedule. The sequence is roughly: ten minutes to soften, twenty to thirty more to go translucent and give up their water, then the browning happens surprisingly fast at the end once the pan is dry enough. That last phase is where you actually need to pay attention.
Two things that speed it up honestly: salt at the start to pull water out faster, and a wide pan so the water evaporates instead of pooling. And once they do start colouring, deglaze with a splash of water every few minutes and scrape: all the flavour is in the brown film on the pan and you want it back on the onions.
Costs to have in the model, since at nine hundred a month every hundred matters.
If a marketplace is involved, the seller side closing fee on small deals runs high single digits of the sale price, which on a deal this size is real money. Escrow may be included or may be separate. Expect the buyer to ask for thirty to sixty days of transition support, so price your evenings into the number rather than discovering them.
Also agree in writing what happens to annual customers who already paid you for months the buyer will have to serve. Either you transfer a prorated amount at closing or you knock it off the price. Doing this after the fact is how friendly deals turn sour.
Falling apart and dry at the same time means overcooked, not underhydrated. Once the collagen has fully converted and the muscle fibres have squeezed out their water, more time only takes you further past where you wanted to be. Extra liquid does not go back into the meat: a braise is not a marinade.
Two changes. Drop the oven to 140-150C and start checking at two and a half hours: a skewer should slide in with slight resistance, not zero resistance. And let them cool in the braising liquid rather than pulling them out hot. They take up a surprising amount of moisture on the way down, which is why braises really are better the next day rather than that being something people just say.
Also a 12 inch carbon steel full of food is genuinely heavy at the end of a long handle. Matters more than it sounds.