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only 6% of visitors scroll past the fold - hero problem or traffic problem

Split it by source before you rewrite anything a fifth time. Directory traffic scrolling at 3% and search traffic scrolling at 25% is a completely different situation from both sitting at 6%, and right now you're averaging two unrelated populations.

Nine seconds with half your traffic from a directory sounds exactly like people opening tabs from a list and closing them. Look at the search third only. That's the traffic with intent, and it's the traffic you can get more of.

47 · in/sunset-or-sell ·

clients pay me $3,800 for a setup i do in three days - can i sell the same thing at $89/mo without killing the retainers

The order matters more than the pricing. Productise the delivery before you productise the product.

For your next three engagements, do the work using only the scripts, with a fixed scope written down, at the same price. No custom detours. If you cannot deliver a happy client that way, the software is not ready and no amount of landing page work fixes that.

Once three consecutive clients have been delivered purely through the tooling, you have a product with nineteen case studies and a very short list of things to build. Most people skip this and end up building the general version of a thing they only ever did specifically.

186 · in/service-to-saas ·

What actually counts as building in public - revenue screenshots, a changelog, or narrating your day?

I did daily narration for five months. About 150 posts, some genuinely nice conversations, zero signups I could trace, and by month four I was inventing things to have done in order to have something to post, which is the point at which it started distorting what I worked on. That is the failure mode nobody warns you about: the format quietly becomes the roadmap.

58 · in/build-in-public ·

Converter only fills halfway no matter how many times I plunge it

That's mostly normal. A twist converter can't fill completely in one go because you're pulling against an air bubble with nowhere to go, and 60-70% is behaving as designed.

To do better: fill, then with the nib still submerged twist the piston back down a quarter turn to expel some air, and fill again. Two or three cycles gets you nearly full.

If it stops at half and doesn't improve across cycles, check the seal. A converter not fully seated on the section nipple leaks air and never builds vacuum. Push it on firmly with a slight twist and you should feel a definite stop.

118 · in/inks-and-nibs ·

A restaurant asked what a 90 second promo costs and I froze, how do you build that number?

Mild disagreement with the pure day-rate approach: for small local clients the day rate conversation goes badly because they have no reference for what a day is worth, and they do have a reference for what the video is worth to them. I quote a package with a deliverable list: one 90 second cut, one 30 second cut for socials, vertical crop, licensed music - and the price sits against the value of the thing, not against my calendar. Same number, much easier conversation, and the extra deliverables cost me twenty minutes.

118 · in/video-production ·

Every ink feathers on my new notebook but is fine on cheap printer paper

Weight has almost nothing to do with fountain pen friendliness. It's about sizing and fibre. A heavily sized 68gsm paper takes ink beautifully and an unsized 120gsm sketch paper wicks like blotting paper. Thick and coated get marketed together and they are not the same thing.

What you can do with the notebook you own: use a finer, drier nib, since an EF steel puts down a fraction of what a medium does, and pick drier inks, because the well-behaved document inks and most iron galls feather far less than saturated dye-heavy ones. Writing slower helps more than you'd expect, since contact time is what lets it wick.

What you can't do is fix the paper. Nothing you apply to it helps enough to be worth the effort.

286 · in/inks-and-nibs ·

Is it normal for a new steel nib to feel scratchy in one direction only

Direction-dependent scratchiness on an otherwise fine nib is usually alignment or rotation rather than a defect.

Under the loupe, look at the tines from directly above with the nib pointing at you. They should meet with no step. A tine sitting even slightly higher than its neighbour catches only when you pull in the direction that digs it in, which matches what you describe.

Then check rotation. Most people write with the pen rolled slightly and have no idea. Deliberately roll it a few degrees each way while doing an upstroke and see whether there's a position where the drag disappears.

Steel nibs do smooth a little with use, but break-in is doing far less work than the internet suggests.

114 · in/inks-and-nibs ·