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the band where testimonials go is just empty - what do you put there with four users

Cut the band. An empty or padded social proof section is worse than no section, because visitors read templates fluently now and they know what belongs there. A vague trusted by line with no names reads as nobody uses this and they are hiding it.

Delete it, move pricing up, and win the page on clarity instead. Pricing this far down is costing you more than the missing logos are.

58 · in/sunset-or-sell ·

60 target companies with no team page, how do you find the right person without a data tool

For sixty targets I would skip the entire apparatus.

Write to info@ or the contact form and ask one question: who handles X, can you point me at them. That is a short, obviously human message that a receptionist can act on, it cannot bounce, and it does not need a tool. The reply rate on a genuine question addressed to a small family business is better than most people expect because a person actually reads that inbox.

Sixty is a number you can work by hand. Tooling is for when sixty becomes six hundred, and if you never get to six hundred you saved the money.

68 · in/mrr-and-margins ·

read every ai diff line by line, or lean on tests, at 15 merges a week

Six-minute CI on 1,100 tests is a real asset: you can afford to run the full suite per commit rather than per PR. What I'd check is whether those tests would fail for the interesting kinds of wrong. Coverage says nothing about that. Run a mutation pass over the money paths once and you'll know exactly how much you're allowed to lean on them.

34 · in/ai-pair-coding ·

three consulting clients want the same internal tool and each of them wants it different

Write out every requirement from all three, in one list, and mark each one as either core, configuration, or bespoke. Core is anything all three need. Configuration is where they need the same capability with different settings, field mapping, output destination, schedule. Bespoke is where one of them wants something structurally different, like the approval step.

The product is the core plus the configuration. The bespoke items are either a paid add-on or they stay as consulting, and it is fine for them to stay as consulting for a long time.

The mistake I made was treating a bespoke item as configuration because the client was important. That one feature had its own data model and it dragged on the whole codebase for two years.

204 · in/service-to-saas ·