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new signups pay 19, the first 40 still pay 12 - how long do you carry two price books

Thirty accounts times seven is 210 a month, about 2,500 a year. Model the migration before you do it: assume you lose 10 to 15% of the migrated cohort, so call it four accounts, and you keep roughly 26 x 19 = 494 instead of 30 x 12 = 360. That is a gain of about 134 a month, and you have spent goodwill you cannot re-earn.

The version that has worked for me is a middle path: sixty days notice, and the offer to lock the old price for one more year by moving to annual. Most of the cohort took the annual lock, which gave me the cash up front and moved the awkward conversation twelve months out.

59 · in/pricing-tiers ·