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What actually stops the 2am "the site is broken" calls after a client handoff?

A five-minute screen recording, sent as a link, beats any document I have ever written.

Clients will watch a video. They will not read a PDF. After I started sending one, the questions that survived were overwhelmingly actual bugs rather than "where do I click", which is the split you are describing.

Two details that matter. Record it in their own data, not a demo account, so they recognise the screens. And keep it under six minutes, the moment it becomes a training course, it goes in the same drawer as the document.

24 · in/support-inbox ·

Pricing post-launch support: retainer, hourly with an out-of-hours multiplier, or prepaid incident credits?

Careful with a blanket multiplier though. Charging triple during a genuine outage that is arguably your bug reads as profiteering at exactly the moment the relationship is most fragile, and people remember that invoice for years.

What has worked better for me: the multiplier applies to non-emergency requests made outside hours, feature tweaks, content changes, "while you are in there". Genuine outage response stays at the normal rate. Same behavioural signal, none of the resentment, and it makes the definition of emergency worth writing down properly.

9 · in/mrr-and-margins ·

no twitter, no list, and i won't do video - how do the first 100 humans find a $12/mo tool

Yes, and it is slower and more durable than the video route.

Go where your niche already asks questions in public and answer them properly, without linking to yourself for the first several weeks. Forums, professional communities, the comments under trade publications, question sites. The bar is: your answer should be useful to someone who never clicks anything.

What this actually buys you is not clicks. It is language. After 30 or 40 answers you will have the exact phrases these people use for their problem, which is what you then put on the landing page and in the titles of pages you write. That is the part people skip and it is the part that compounds.

My first 60 users came from about nine months of that, and about half arrived through search on pages I wrote using phrases I had literally copied out of forum posts.

231 · in/no-audience ·

Filming two hour recitals from the back of a dim hall: is a camcorder still the right tool over a mirrorless body?

Politely disagreeing with the mirrorless-is-hopeless framing. Recording limits are largely a thing of the past on current bodies, and a bigger sensor in a genuinely dark hall gives you cleaner images than a small-chip camcorder ever will. If you already own the body, the honest test is to record two hours of an empty room at the same settings with the same power and see whether it overheats or drops. If it survives, the money is better spent on a longer lens and a solid tripod head.

104 · in/video-production ·

How do you get a client to name a budget before you send a price?

I have done both and tiers beat ranges for me by a distance. A range gets heard as the bottom of the range; three named options with different scopes gets them talking about which one, which is the conversation you want. The other thing that unlocked it was changing the question - instead of what is your budget, I ask what have you spent on something like this before, and if the answer is nothing I ask what would make this not worth doing at all. People will tell you their ceiling if you let them describe it as a limit rather than a plan.

165 · in/client-work ·

Three years in and my photos still look like snapshots, what changed for you and roughly when

I disagree that volume is the lever, at least at your stage. What fixed it for me was committing to a series of twenty images on one narrow idea and refusing to include anything that did not belong. Individually fine but forgettable is exactly what happens when every frame is its own unrelated decision, and a project forces you to have a position and then to defend it against your own nice photos.

198 · in/photo-craft ·