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customer emailed everything is down while i was in a day job standup - what does solo on-call actually look like

Say it out loud on the pricing page. Mine reads: support is answered within one working day, and there is no guaranteed response time outside UK business hours. It has cost me exactly one deal, from a company that would have been miserable to have as a customer.

Everything gets easier once the expectation is written down. You stop feeling guilty for being in a meeting, and customers stop guessing.

174 · in/nights-and-weekends ·

annual plans are 61% of revenue and my mrr chart is basically fiction

Honest opinion: at 41 customers, MRR is a borrowed metric and it is borrowed from companies that have investors to update.

What I track on a one person business is money in this month, money out this month, and how many months of costs are in the account. Then one revenue number on a rolling twelve month basis, which flattens the annual lumps without pretending you can spread cash you have not received.

MRR is a good comparison tool between plans and cohorts. It is a bad steering wheel for a business where one annual renewal is 2% of the year.

58 · in/mrr-and-margins ·